One of the major losers is Wyeth - which, incidentally, actually paid for Dr. Wilson's popular book "Forever Feminine",  the first representation of HRT as the Fountain of Eternal Youth for (!) dull and unattractive ageing women, making them "more pleasant to live with"!.

Remember the Celebrity Gala last year to celebrate women's "Coming of Age"? Given by the Society for Women's Health Research, a group which declares their sole mission is to improve women's health through research?  Journalist Alicia Mundy reports that a few days later, Wyeth gifted the group with a quarter million dollars.  More here.

How are they going to build their sales back up again in the face of the incontrovertible evidence of the dangers?  They are going to make it a quality of life issue - in other words, they will be presenting to women the argument that if it makes them feel good right now, the risks down the road are worth the relief. 

I do most sincerely hope that few women will be taken in - but we all know,  money talks.  As an example, the North American Menopause Society  in 2000 actually commissioned a Gallup poll asking women simply how HRT affected their quality of Life.  Read the results here.

Remember - menopause is not a disease, but a life passage.  More here.